Privacy Policy

1. Who We Are

Supply My Fire is a fireplace, stove, and media wall retailer based at 112 Whitchurch Road, Cardiff, CF14 3LY. When we refer to "we", "us", or "our" in this policy, we mean Supply My Fire.

For any questions about this policy or your personal data, contact us at info@supplymyfire.com or call 029 2030 9664.

2. Information We Collect

We collect information you provide directly to us, including:

• Contact details — name, email address, phone number, and postcode when you submit an enquiry form or book an appointment.
• Enquiry details — the products or services you're interested in, your preferred contact method, and any messages you send us.
• Technical data — your IP address, browser type, operating system, and browsing actions collected automatically via cookies when you visit our website.

3. How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and provide quotes
• Arrange showroom appointments and installation visits
• Send follow-up communications about your enquiry
• Improve our website and services
• Comply with legal obligations

We will only contact you for marketing purposes if you have given explicit consent.

4. Legal Basis for Processing

We process your personal data on the following grounds:

• Consent — when you submit an enquiry form or agree to receive communications.
• Legitimate interests — to respond to enquiries and improve our services.
• Legal obligation — to comply with applicable laws and regulations.

5. How We Share Your Information

We do not sell your personal data. We may share your information with:

• Service providers — form processing services (Formspree), website hosting (Cloudflare), and analytics tools that help us operate our website.
• Installation partners — HETAS-approved and Gas Safe-registered engineers who carry out installation work.
• Legal authorities — if required by law or to protect our rights.

6. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes for which it was collected, typically no longer than 24 months after your last interaction with us. Customer records relating to installations may be retained longer for warranty and safety purposes.

7. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Correct any inaccurate or incomplete data
• Request deletion of your personal data
• Object to or restrict processing of your data
• Data portability
• Withdraw consent at any time

To exercise any of these rights, email us at info@supplymyfire.com.

8. Cookies

Our website uses cookies to improve your experience. For full details, see our Cookie Policy.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to read their privacy policies.

10. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.

11. Contact Us

If you have any questions about this privacy policy or wish to make a complaint, contact us at:

• Email: info@supplymyfire.com
• Phone: 029 2030 9664
• Address: 112 Whitchurch Road, Cardiff, CF14 3LY

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.